AI, or not to AI? That is the question.

AI, or not to AI? That is the question. 

When Frontmedia first saw the power of AI and how instantaneous and clever it was we feared for the design industry. If AI can spit out design problems that would normally take hours, days or weeks to resolve in just a few seconds, where does that leave us. But if you take step back, I think you realise that whilst AI is indeed powerful, it can’t think like a human and help build relationships on an emotional level like a human. The nuances of being an individual, company or business thankfully still requires an understanding of that individual or business and what makes them tick or become emotionally engaged. If used correctly it can indeed be a creative tool to help assist in achieving design goals, but it is indeed just that, a tool. It still requires a designer’s eye and knowledge of what works and, more importantly, what doesn’t in our real world and not a virtual one... well, as yet! 

"If it be now, 'tis not to come: if it be not to come, it will be now: if it be not now, yet it will come: the readiness is all." Hamlet by William Shakespeare