This memorably named company quite beautifully describe themselves as “a group of recruiters building a network of talent to help Local Government thrive, by connecting people to opportunities where they can thrive themselves.” It's not just a happy coincidence that ‘ambient’ means ‘relating to the immediate surroundings of something.’
As part of the rebrand, the metaphoric lionfish logo was simplified to create a more iconic symbol that could be repurposed more readily. This was supplemented by a strong logotype that created a lockup fit for applications both online and offline.
For the website we collaborated with renowned UK illustrator David Foldvari who draw some beautifully detailed illustrations that we composed into a range of illustrations to give the urban feel Ambient People felt would underline their unique ethos and approach within the recruitment sector.
It was an absolute pleasure working with Frontmedia. As a small, and relatively new business, we not only needed a new website but a whole new branding strategy to propel our business into a new chapter. The team at Frontmedia guided us on every element of this process and dealt with our indecisive spells with understanding and support through their expertise. We’re thrilled with the end product, in both the re-brand and the website, and the feedback we’ve received has been exceptional. The team continue to support us with branding requirements and whilst we’re hoping this website sees us through this new chapter of our business, we’ll certainly be back when a refresh is required.
Liam Farncombe, Chief Executive - Ambient People